Bone Idol was born in Brighton in 2016. We are three friends who are passionate about our dogs and believe we could create a shop and dog grooming parlour where your dog always comes first. So we did!

As an independent shop we get to choose every product and make decisions about services and grooming based on what we believe is best for the you and your dog.

We always do the investigation and research, using our 'Idols' & leading industry experts, so you don’t have to.

Before any products arrive in our Brighton shop, they evaluated to be sure they are right for Bone Idol and our customers. We aim to offer a range of high-quality products that you can buy with confidence.

When it comes to choosing products, we test and evaluate every product. With eight amazing dogs in the Bone Idol Family, we always try everything with our pets first. We look for toys that enrich your relationship with your dog, treats that are 100% natural where possible, locally produced options, hand-crafted products along with trusted brands.

We aim to give you and your dog a curated collection of products with function, variety, style, fashion and always quality.

You can also buy our healthy dog food in 17 flavours with recipes for every life stage of your dog. Formulated by leading nutritionists and vet approved every bag of dog food is made with raw and fresh ethically sourced ingredients to promote the health and wellbeing of your pet.

Always balanced and complete with no added artificial colours, flavours and preservatives.

Bone Idol has a large range of 100% natural training treats and even some meat free chews and reward treats. Our range will allow you to easily plan and incorporate them into your dog’s diet.

We are constantly working to develop and improve our treats selection. It includes locally sourced produce, training treats, long lasting chews and even 100% vegetable treats.