News & Views

Dog Food

  • Freshly Prepared Dog Food

    Freshly prepared is a term we use to describe the human-grade quality raw and fresh meats used in all Bone Idol Grain Free Dog Food recipes.

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  • Are Supermarket Pet Food Ingredients Unclear?

    New research has revealed that a staggering 95% of dog foods sold in Britain’s supermarkets and on Amazon’s bestseller list don’t reveal their exact ingredients. Here at Bone Idol we are keen to promote clean labelling of pet foods to ensure that consumers know exactly what they are feeding their pets. If it’s not listed on our bag, it’s not in the bag! View Post