When we founded Bone Idol in 2016, we had some clear principles that we wanted to achieve across the business.
As we wrote them all down it became clear there was a core value that stood out and it now informs every decision we make. And that is how ‘Healthy, Happy and Fabulous’ became our philosophy.
We always do the investigation and research, using leading industry experts, so you don’t have to.
We apply the Bone Idol Philosophy to every aspect of our business from dog grooming to training, from dog food to dog beds.
(Picture: Doris the Labradoodle is our CFO - Chief Food Officer)